With more than 25 years’ experience across Asia Pacific & the Middle East, Ali has led creative teams across all disciplines from Digital to Shopper Marketing, integrating them to deliver work that impacted business results. He has worked with some of the biggest brands in the world like HSBC, Nokia, Unilever (Sunsilk & Knorr), Visa, P&G (Pantene & Gillette), Qatar Airways, Nestle (Kit Kat), GSK, Lego, Pizza Hut and KFC.
In 2005 his contributions led to BBDO Singapore being named the second most creative agency in Asia.
As the Executive Director in JWT Singapore (2005-2010) he led the agency to be the most awarded JWT agency in the world and the second most awarded WPP agency globally. It was in this period that the agency won its first Grand Prix at Spikes Asia for Silk Air, and he was also asked to lead the Sunsilk and Knorr brands for Unilever across SEA.
In 2010 he took up the role of Chief Creative Officer at Grey where for nine years he led teams regionally across SEA, Middle East and Africa. In this time Grey Singapore was named Global Health Agency of the year, and also Agency of the Year and Digital Agency of the Year in Singapore.
His work “ The Life Saving Dot “ gave the agency and Singapore its first Innovation and Product Cannes Lions and two Grand Prix at Spikes Asia.. It was also voted as one of the 100 innovations that could change the world.
Ali has been recognised among the most influential Creative people in Asia, and was voted Advertising Professional of the Year in Singapore.
His work has been recognized at Cannes Lions, D&AD, One Show, Clios and Effies.
In his free time, Ali does his best to give back to the industry. He has given talks on Creativity, run workshops and has been a judge at all major award shows including Cannes, which he has judged three times.
Currently, he is based in Indonesia as the Chief Creative Officer, Publicis Groupe.