‘Ouch’ : Using the power of Facebook

While the ‘Like’ button is hugely popular there isn’t anything on social media that captures how people feel about everyday pains. Panadol, the world’s leader in pain relief created a way to help people express themselves. The campaign ran in Singapore and created a coneversation where even the Government had to take notice.

Client: Panadol

© 2016 by Ali Shabaz.