Launching the world’s first soft pack.

For the first time, anywhere in the world, Pringles is available in a bag in the Phillipines. The brand needed a voice to connect with the younger consumer and found it in ‘Chip Lips’. Launched through TV, the idea was driven through branded content and social media soon making ‘Chip lips’ a cultural phenomenon and the bag an instant success.

Client: Pringles

© 2016 by Ali Shabaz.