Cup From Home

Client: Nescafe

Nescafe had a problem. During the Covid lockdown no one was meeting for a coffee. The brand was losing salience because conversation about coffee had almost stopped. This film reignited the love for Nescafe by telling the stories of coffee lovers through their mugs. A film that warmly received more than 35M views and 175M impressions on Social Media.

© 2016 by Ali Shabaz.