(A project that was led by Steve Clay, ECD. Proud of it for helping with the insights and the impact it had)
Ramadan is a time of fasting for muslims. But since they work through the day, it’s also common for many to have a headache by the time they break their fast. A big opportunity for Panadol to own this space as a brand by showing muslims can have a fulfilling Ramadan by not letting headaches get in the way.