Creating Asia’s first Pasticeria

Client: Ferrero Rocher

Christmas is a time of gifting and Ferrero Rocher looks to lift their sales in this season. While the chocolate has a unique Italian heritage, not many people are aware of the rich history and the craftsmanship that goes behind making the chocolate. While other barnds built xmas trees, Ferrero built a complete Italian Pasticeria with chocolatiers flown in from Italy to teach people how to make Ferrero Rocher. While brand salience and engagement shot up, the activation became best practice in the world of Rocher globally.

© 2016 by Ali Shabaz.