Client: Workplace Safety and Health Council
The new media platform “WSH Nation” is launched to communicate the importance of WSH. The vision of the WSH Nation is to create an online community i.e., a nation where all WSH Citizens pledged to end all risks at work. To bring the act of pledging to life with a little fun was for Singaporeans to create and personalize an avatar of themselves by choosing their outfits down to their voice. The act of pledging is taken further by integrating with social sharing, a 3D cutout avatar and other engagement activities on the campaign site as well as the revamped Facebook Fanpage.