Shoelaces

Client: Workplace Safety and Health Council

WSH Singapore is a Government body entrusted with protecting the lives of workers by inspiring them to observe safety precautions at their workplace. A dry topic that most workers ignore. These series of films and online activations helped sensitise workers to the consequences of ignoring safety rules, significantly lowering the accident rates in the country.

The Fall – voted most liked film by viewers.

This Could Be You

Client: Workplace Safety and Health Council

Assumptions

Client: Workplace Safety and Health Council

Obvious Dangers

Client: Workplace Safety and Health Council

WSH Nation

Client: Workplace Safety and Health Council

The new media platform “WSH Nation” is launched to communicate the importance of WSH. The vision of the WSH Nation is to create an online community i.e., a nation where all WSH Citizens pledged to end all risks at work. To bring the act of pledging to life with a little fun was for Singaporeans to create and personalize an avatar of themselves by choosing their outfits down to their voice. The act of pledging is taken further by integrating with social sharing, a 3D cutout avatar and other engagement activities on the campaign site as well as the revamped Facebook Fanpage.

© 2016 by Ali Shabaz.